![]() It becomes something of a curiosity – a conversation starter at a party, perhaps, or a cautionary tale of woe among other creative professionals.Īnyone who’s been in the industry for any length of time has a story or two about one of their peers who tried to get too creative and found themselves out of a job. ![]() When it happens, as was and continues to be the case with umami, people are at a loss to explain it. It’s just not practical, nor is it commercial, to strive for true uniqueness and originality. If we all attempted to come up with the next design equivalent of umami, our brains would short-circuit and we’d never get any work done. Why? Because it’s easier to work that way. It’s mostly a combination of what you’ve already seen before, and what you’re influenced by. But it usually isn’t a genuinely unique, original idea you’re striving for. Most of the time, when people talk about ‘innovation’ in the design industry, what they’re really talking about is improving on an idea that already exists.ĭon’t get me wrong, that definitely takes skill and creativity. ![]() We all think we want to come up with that totally unique idea, one that no other designer has ever thought of before or that no one would be able to easily copy or steal.īut is that really what we want as designers? Is it even something we should want? Explore 75,000+ Print Templates Too Unique For Its Own Good
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